Create Service Management or CRM (Customer Relationship Management)
Key Points
Customer relationship management includes the principles, practices, and guidelines an organization follows when interacting with its customers.
- CRM is often used to refer to technology companies and systems that help manage external interactions with customers.
- Major areas of growth in CRM technology include software, cloud computing, and artificial intelligence.
Example
Kopi Kenangan Uses Application to Accept Order from Customer away from restaurant to be picked up or either be delivered through delivery service
CRM were one of the way to exercise Innovation of Service Excellence
How do We Treat Customer?
Products/ Barang
Managing Quality
Managing Looks
Managing Expectation
Services/ Jasa
Managing Results
Managing Expectation
Managing Communication
How to gaining Seller Trusts?
- Confirm buyer requirement in pre-sales
- Convince clients will have what they want
- Communicate your schedule
- Assure projects done as scheduled
- Give after-sales service to make sure clients have what exactly they ask
Consumer will be assured that you can be responsible for the projects done, and credited as good vendor